Country Music Association Walks the Line with Cloud Finance

NASHVILLE, TENNESSEE-FEBRUARY 4, 2015: The Grand Ole Opry is a landmark in Nashville, Tennessee that beckons country music fans from around the world.

At Adaptive Insights, we love to see how our cloud-based corporate performance management software can help organizations make a difference in the world. A standout customer in this regard is Nashville’s nonprofit Country Music Association (CMA).

One of CMA’s biggest initiatives—the CMA Foundation—is to enhance music education in public schools. Swapping Excel for the Adaptive Suite has allowed the foundation to streamline its budgeting and forecasting processes. This has in turn minimized the operational expenses of its fundraisers so that more revenue can be donated to schools.

How much more? To date, the foundation has awarded $13 million to music programs in schools across the country. “Without Adaptive, I’m not sure that operationally we would have been able to get to that level,” says Jennifer Crowder, CMA’s senior manager of accounting services. “My accounting team now has the ability to review at a much more detailed level, which in our business means the difference between giving a school $15,000 and $1 million.”

Check out this brief video for more about how modern finance software helped CMA maximize funds for music education.

Visit the Customer Success section of our website to learn how other companies are using Adaptive Insights to transform FP&A.

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