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driver-based

Profitability analysis can actually drive decision-making and move the needle on future profits by answering key questions. Read Adaptive Insights’ tips to improve your profitability analysis.
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How to improve profitability analysis

...be providing insights, creating useful questions, and guiding future conversations around which customer segments, even which customers, to nurture or nix, that’s especially troubling. Replacing apportionment with a driver-based approach...… [READ MORE]