Everyone has a story. That’s the mission behind Blurb, a printing and technology company for self-publishers. Blurb furthers its mission through insightful analytics into its global business and customer base. Obtaining the much-needed transparency into accounts required the dynamic capabilities of Adaptive Insights. Greater visibility led to more effective customer acquisition and sales integration, a stark contrast from error-prone, labor-intensive spreadsheets. Instead of trudging through cell blocks and columns, Blurb turns a fresh page, moving forward with a real-time view of key business drivers for success.
See this ROI Spotlight for the ROI realized by Blurb.
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